It may be anthropomorphic, as Mr. Proper or moustached man with Pringles. In as a company of heroes often act animals such as rabbit with Quick Nesquik, Ginger Up for "Wimm-Bill-Dann", Gugutse at JLC, or have the same name Big Lapic cheese. These characters create the life history of the brand, daleyut him alive, moving. This technique especially effective when dealing with child audiences: young consumers are beginning to follow with interest the adventures of his memorable character in commercials and on packaging.
Symbol or brand character can be simple, but winning, thanks to its emissions of boldness and originality. For example, the holidays offered to Moldovan company Franzeluta successful packaging of sweets. Yellow bag in the form of the cock drew attention to children's audience, much as we all know that children reject nevozmozhno.Igry in association Forms packing of Nivea cosmetics for women are characterized by soft and smooth lines, which symbolizes tenderness and concern that women are a feast for skin care. This package attracts buyers, acting on a subconscious level, a woman chooses exactly the product, which is associated with it a welcome way of beauty, grace, harmony and celebrate her or something, what she wants to see itself. By the same method was applied, and local manufacturers of cosmetics Viorica, introduced last year, a new packaging design of the new series Flovio.
Its packaging has acquired a smooth shape and comfortable ergonomic shape. An example of packaging, created by the principle of associative connection with the product from the wine segment – this wine is Melange. Light, delicate, feminine, fragrant wine is packaged in a box of non-standard complex cutting, with smooth and graceful lines. A good image of a series of wine in the eyes of the consumer has created a Design Studio 13 for the Russian market. Given all the needs of the customer, has been designed custom and original packaging for table wine barrels in the form of showing the characters in the retro style. The concept was used by way of a friendly company, reminding the user of a first-class and memorable vacation. The idea and the innovation of the package is to use large-diameter tubes of cardboard navivnogo. Subsequently, the package the customer is registered as an innovative idea and design tech. According to the director of a company, the level of original packaging of many products suffer from the narrowness of the market: producers unprofitable to invest heavily in the development and realization of high-quality and attractive packaging. The only area in which investments pay off in the packaging, to some far remained wine industry. At the moment the main work is with the Russian manufacturers, they prefer to book design was in Moldova, as modavskie design tradition in the wine area of fraud is enough silny.Zaschita Brand owners often consider structural packaging design folly, bearing in mind one important fact. Standard packaging makes the product subject to forgery. A unique form of not only identifies the product of the total number, but also prevents the possibility of a brand-doubles, as the structural design registered and can not be copied.