1. Attention Your customers are bombarded with so much advertising that they have created an anti-advertisement filter penetrated only by that wily entrepreneur who knows how to draw attention of your prospects. An excellent strategy to draw attention is the use of a free report with a title that speaks of benefits, problems with your potential customers or looking to fill needs. They also reveal something very helpful, as is the case in this example: 5 Ways to Know if your spouse is Unfaithful Everything begins with the attention. If you get passes to the customer to the second part … 2. Interest and to draw attention of the customer. Your turn create you interested in what you offer. And this strategy can do with the salt in the wound. Let me explain … You know it is more effective to speak to your client who is having a problem. And you do this through the paragraphs in your advertising. Example: You love your partner. He do anything and you are faithful and loyal. But have you noticed that lately has changed in the way he treats you. Senses that something is wrong. What is it? Why the change? Would you be cheating? With this call the attention of potential customers. Yes I know it sounds cruel, but human psychology was, is and will remain the way advertising is created because we know that it goes through your mind before you get to pocket. Accept it and apply it to your business. 3. Wants to draw attention of the customer with the title. Causes the interest through a few paragraphs. Your turn cause the desire for what you offer. Consider the following example: In my free report 5 Ways to Know if your spouse is Unfaithful know if the love of your life is cheating on you. Do not let the years invested in this love go through a pipe and learn to detect infidelity and what to do about it. And Finally … 4. Action already have their attention, their interest and desire. Now what you propose offers openly, without fear and to the point. You want that customer to take the action you want. Whether you pick up the phone, fill out a form and mail it, you visit or give you his email. Example: Write your name and email in the form and within seconds you will receive by email this revealing free report. I will summarize … The AIDA strategy is excellent because it teaches you to create materials that cause: * Care * Interest * I * Y action. With love, Diana Fontanez.