Not only the colors of the box and the filling material follow exactly the CI, the container has an embossed logo and a slogan for the field staff could be printed inside. “Marketing to the smell, feel, make” the Christmas mailing in book form, which was produced for the Karstadt department stores in 2007 won the second award. Designed and commissioned by the Agency Argonauten G2 GmbH Dusseldorf, this contains sixteen pages not only texts and song suggestions, but also as gift tags and a CD. The special thing about the book is the high-quality processing using virtually all currently possible print finishing techniques. So the book is not only an extraordinary size of 16 16 centimeters, but in the pages of a reply card separated by perforation and embossed outside of the book can be found.
Specificity of the in just five weeks, partly by machine, partly handmade manufactured work the paint is however. Along with plain and Matt paints is also fragrance coating, sensual underscored the recipes with Christmas scents. Hans Gunter Weber, Managing Director of Manufactory Lappe GmbH & co. KG: the award, but also the effect of the sales and marketing materials at the receiver indicates that pressure products are still the highest importance in the German economy. In contrast to the Internet materials can be made from paper and cardboard to touch, feel and smell. Sensitive impressions, which are especially for attracting people for a product or a service of great importance.” Particularly innovative print products as well as new technological solutions in the field of marketing are awarded the innovation prize of the printing industry”for five years. Around 800 photographers, agencies, printers, bookbinders, universities and supplier companies from all over Germany to the prestigious award which therefore rightly as a barometer for the performance and the know-how of a company of the print and media industry valued may be applied in this year alone.
The Neuss factory Lappe GmbH & co. KG has become on high quality and individual Specialized presentation and sales packaging. With about 20 employees, the medium-sized companies in this area assumes not only the planning and implementation, but also the entire production and dispatch to the customer of the customer. The multiple award confirms the high flexibility and the know-how of the company as the most innovative company in Germany. The Dusseldorf map & print GbR is a company focused on the production of high-quality printed materials of any kind. The portfolio includes not only all forms of pressure, but also all forms of processing.