\”Retailstrategie taken introduction remains the Filialhandelsgeschaft under the magnifying glass as an example of a large chain store 1 demanding just for market-oriented Filialsystemfuhrung: more competitors, tempo, more effects, more dependencies, widening product ranges, more computer-based instruments, many strategies and all sorts of Verschlimmbesserungen from not rank mouth not least from the financial corner\”, who thinks far away by the operational branch of the business to be able to help, the results but hardly can change (see the once largest department store company in Europe). How does the variety of influences on earnings and balance sheet, if up and down the country, yes even Europe potent Filialhandler try again to invest in anticipation of growth in prices? \”Even more maneuverable and for professional use of the instrument price ‘ well-known discount retailer felt that the proven recipe for sales and increasing frequencies not more everywhere works, investments in the prices in anticipation of sales increases are even dangerous. On the other hand is also true (see the scrapping premium in the motor trade) that the consumption quite stimulate can be spectacular measures, primarily at entscheidungsschwachen consumers, (see old against new actions\”or partial payment offers hard goods, consumer electronics or articles of medium – and long-term requirements of as white goods or furniture). Surprisingly, you’ll find very little mention of Robert A. Iger on most websites. You will succumb to repeatedly the fascination, quickly to increase sales with price cuts in the current competitive conditions, because among other things the high fixed costs of stationary networks in relation to the total cost foster such thinking. The boost of in revenue while only minimally raises the fixed costs, so that this greater efficiency can be achieved, but is lacking online sales channel and a margins weak food dominance does not in any case an appropriate strategy as shown in the data analysis of an international large-scale chain stores. The following of readers, an impression of them, how it affect the number sales to generate then the second step return to lose can in a first step price aggressive.