A look at the State of green energy of the hype is definitely over. Need new strategies. Now get off large corporations from the wind and solar energy. The renewable into the subsidies and costs trap. The international competition now ranks with many companies in the top ten of the global wind turbine and engine manufacturer. Where are the opportunities for the German businessmen in this industry? Which paths lead to stable revenues? What are the best marketing strategies? Our article on this topic examines these questions. Solar energy in the Valley of darkness of the customer for solar modules is pleased. Feed-in tariff and imported, cheap modules to conquer the German market and make worthwhile entry.
Thus, the step to the own power supply for the end customer with reduced subsidies of the State is affordable and attractive. For German manufacturer of modules it looks rather bad mind. Bosch and Siemens is under great loss from their solar divisions. No wonder. The direct subsidies have been strong slashed. The funding for solar modules could be completely exhausted by end 2016. It is thus fundamental changes of the market facing. How can benefit German companies despite this change? Paths to growth before the background of existential changes of the market, it needs new concepts.
One leads through innovation and research. German companies in this segment due to the subsidies were not forced to go with innovation cycles, long time it caught many now ice cold. For years, there are many interesting approaches and meanwhile also new products for smarter energy production from solar power. The Renner especially thin-film solar cells are combined with surface coatings. Power-producing films, glass and lacquer compete with the conventional modules. Who here can win no partners or invest themselves in such product lines and successfully marketed it, will have it hard. Another way leads through increased efficiency in the production and Output power.