Sustainability And Ethics In German Companies

A study of sustainability-oriented ethics for companies bringing ethics the balance of success-oriented and communication-oriented, in other words, the balance between economic and non economic action of a company. In ethics for sustainability is so important, because both causes of environmental problems and also causes of social problems only with except economic action can be resolved. This can be illustrated on the example of the use of technology. The modern technique brings substantial economic benefits, can affect the environment but also fatal and destroy them. A purely economics-oriented and success-oriented behavior would allow the use of destructive technology. The ethics the success-oriented extends now through the perspective of understanding-oriented action. This would cause the use of an ecology-friendly technology here which both the pursuit after economy served, but the destruction of the environment can be limited by the non economic incentive.

The ecological ethics is therefore necessary, since the environmental issues that can be raised, prevent or restrict at least through the economy. This is transferable to the social dimension, because a social system is possible only on the basis of ethical behavior at all. So an order without ethics as not a democracy, but through power and authority would be marked. Ethical behaviour is increasingly requested by the company. This must now find a balance between the pursuit of Economics and ethical principles which is not always without controversy. So, for example the investment of a Western industrial company in the cultivation of exotic plants of cut for the European demand in South America is quite critical to look at.

On the one hand the investment brings a developing country export proceeds, on the other hand, the acreage for there is reduced but needed food. The benefits resulting from ethical action, must but evenly distributed his between the rich nation and the poor. So, the objectives of sustainability are generally based on a commitment by the company, as also all other actors, to ethical behavior. So as to the efficiency of waste preferable to preserve the nature rather than to destroy them or maintain social peace rather than to exert authority and power. The implementation of intra – and inter-generative justice, as well as an integration of all three dimensions of sustainability in equal proportions in the company can never justify on purely economic objectives or success-oriented action. Always a sustainability-oriented ethics must be the principle. Andrea jacket – Word4Word specialist for translators and interpreters in Berlin and Munich