They are these points that they make of the bees so efficient beings in the polinizao (KEVAN& BAKER, 1983; PROCTOR et al., 1996) North-eastern one of Brazil, studies carried through for Ducke (1907, 1908) make possible discovered of some species of bees. Later it is only that they had given to beginning the research with ecological approach and exactly thus still needs very enabled people, therefore the demand is weak (AGUIAR, 1995). It is of extreme importance to know the species of bee, later to understand better the structure of the communities, through comparative boardings between ecosystems and the inquiry of standards in the estruturao of these communities in Neotropical region (MARTINS, 1995; AGUIAR, 2005). Beyond being also important for the economy, therefore it is through the process (polinizao) made by them that it makes possible greater production of the fruits and still keeps the ecosystem. (ROUBIK, 1995).
According to COUTO and COUTO, 2002: ' ' The interaction between bees and plants guaranteed to vegetables the success in crossed polinizao that the vigor of the species constitutes in an important evolutiva adaptation of the plants, increasing, making possible new combinations of hereditary factors and increasing the production of fruits and sementes.' ' The survey of polinizadores in diverse cultures is made first with the materials collected and soon later identified, also for the protection and conservation of native bees in its habitat (NISHIDA, 1958. FAEGRE& PIJL, 1976; OAK et al, 1997; CARVALHO& YOU MARK, 1995). Some of the factors that lead to the scarcity of the native bees are the destruction of the trees, that finishes with the place where they live and depend, therefore cutting do not go to be hollow, that it is where the bees develop its beehive for armazenao of honey; the reduction of the native vegetation, therefore empobrecendo the amount of the plants consequentemente will diminish the amount of the food; still the destruction of the colonies, had the manipulation in the extration of the done honey for predators, also the man (MAYAN, 2004).
The definition of alfabetizao that UNESCO considers in 1958 make reference to reference the capacity to read comprehensively or to write related a short and simple statement to its daily life. Twenty years later, same UNESCO would consider another definition, characterizing the alfabetizao of functionary when enough so that the individuals can insert themselves adequately in its half one, being capable to play tasks where the reading, the writing and the calculation are demanded for its proper development and the development of its community. The qualitative functionary inserts the definition of the alfabetismo in the perspective of the sociocultural relativismo. Such definition already does not aim at to limit the ability to its simpler level (to read and to write cited simple statements to the daily life), but to shelter diverse degrees and types of abilities, in accordance with the necessities imposed for the economic contexts, sociocultural politicians or. We have that to have in mind that the functional alfabetismo this divided in three levels of distinction, that are: – Level 1: he is that one considered rudimentary, where the considered people of this level only obtain to read and to understand texts and short phrases.
– Level 2: they are those people with basic alfabetizao, obtain to read only short texts, but they have difficulties to extract information on the text. – Level 3: it is that call of full alfabetizao, where it approaches the people who possess full domain in the reading, writing, of the numbers and others. 5 CITIZENSHIP Citizenship is to substitute I for we, undressing of the egoism practising the engineering of the hope in the construction of bridges that lead to social justice. (Tadeu of the Rock) Citizenship comes of Latin ' ' civitas' ' , that it means city, was used in old Rome to assign to the situation politics of a person and its rights.
With the slogan ' ' People make of its jeito' ' , the company wants to show to the public whom the quality possesss and the flavor that the consumers of today in such a way look for. The desire to continue to improve the line of products and the image of the company is one of the main characteristics of Burger King. Already the Subway, a restaurant of the same segment of the previous mark, was inaugurated in 1965, the city of Bridgeport, state of Connecticut, also in U.S.A. Vendia, and until today has as icon, sandwiches made in baguetes long (submarine form). Although the use of baguetes, took care of for the name of Pete? super s Submarines.
In 1968, in the inauguration of the fifth restaurant of the net, it only is that it started to use the Subway name. Currently, according to official site, is present in 92 countries with its 32,945 store, amongst them 431 in Brazil. In 1998, the Subway promoted a sandwich line with less than six gram of fat and if it became reference when it is about fast meal e, at the same time, healthful. To strengthen the positioning of the company, it takes care of for the slogan ' ' Gostoso and saudvel' ' , obtaining successfully to include in the world of fast food, exactly without those extreme fats. Now that already we know the responsible companies for outdoors? our object of study, we go to say of some techniques that the marks need to use to sobressair itself of excessively in a so expansivo and highly competitive market. Techniques for promotion of marks We can say that advertising is a dedicated professional activity to the act to become public (to divulge) ideas associates the companies, products or services. This spreading abuses a set of related techniques to the propaganda, with the main objective to take a person to the action of purchase and, posterior, satisfaction of its ego through this product or requested service.