For the third time gives the VMI, Visual Merchandising initiative E.v., Cologne, the VMI shop award. Price is for the first time a non – trading operation is awarded the prize on February 11 in the EuroCIS Forum 2009 at the Dusseldorf Exhibition Centre. Our award winners met in excellent way all conditions a modern-run trade company with wide range of services for its customers, modern goods presentation, clear range construction and advanced store design”VMI emphasizes Managing Director Helmut Sartorius. And here Visual Merchandsing solutions with innovative ideas and concepts are implemented.” Behind such solutions is”the realization that today’s retail customers want to shop with all your senses. Digital flat screens are the most important medium. You support the presentation of goods and link information about goods, prices and promotions with news about companies and brands can bring also entertainment programs in the store.
The VMI has to since its inception together with trading company developed a large number of in-store digital media projects nearly four years accompanied their implementation, analyzes the benefits of such systems in practical use. These studies gave, for example, information about how different customer groups react to the new media. Also, it has been proven that with digital in-store advertising sales of selected product groups can be selectively controlled. It is important in the use of digital media in the sell that balanced content is delivered. Must be adapted to each situation, the site, the product range and the target group”, explains Helmut Sartorius. Customers should not be overtaxed, each site of a screen is therefore exactly to weigh.” The in-store digital media landscape “is diverse. In addition to the flat screen monitors include”also displays at cash registers and scales, Intelligent showcase, kiosk systems and electronic price tags to.
It create complex systems, and ask for far-sighted planning and coordination, best knowledge of the market, as well as technical and industry-specific expertise. This expertise bundles the VMI through your unique membership structure: since the founding of the Association the joint occupation is respected by members of commercial, branded goods industry and service providers. The VMI: The VMI is a consortium of companies from industry, trade and services and wants to help out in supermarkets and specialty stores out of the dilemma of information overload. The Association carries out scientific studies and thus identifies trends for future-oriented merchandising at the point of sale.