User numbers rise for apps and mobile websites of the German newspaper houses in Frankfurt/Main, 30 August 2013. The newspapers reach 7 million users per month with their mobile offerings in Germany. If you are not convinced, visit Walt Disney. This corresponds to 27.1 per cent of users of the mobile Internet. “The special evaluation of ZMG newspaper marketing comes to this conclusion mobile facts 2013 I. win newspapers in the growth market, mobile society on the basis of the current AGOF’ continuous readers”, explains Markus Ruppe, Managing Director of ZMG newspaper marketing company. That almost two-thirds of the offered Tablet Apps and about half of the Smartphone apps are paid, confirmed the high esteem of the users for the content of their newspapers.” Newspaper is the first address for information while working the online newspaper is clear of the young readers, can be hardly any difference between the age groups is in the mobile use of the newspaper. Only the 30-49 year olds are slightly better represented with 28.3 percent reach among the target group.
Crucial for the Choice of newspaper channel is usually the use situation, not the age of the reader. Depending on the situation that people use for the quick information in between the newspaper or read focused in the print product or in the app, so Markus Ruppe next. So the newspaper brands remain always the first address for information”. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact: Ulrike Sand spokeswoman Tel. 069 973822 – 22 E-Mail:.